How To Name Your Financial Services Company

Done right, the proper noun of your financial services company will be securely personal and very telling. Potential customers will develop their own expectations based on the name of your business organisation. Be aware that if it doesn't sit down well, they'll probably go elsewhere.

Developing a proper name should kickoff with high-level brainstorming and then drill down to specifics. Naming shouldn't be washed solitary. If possible, bring in a variety of people. Include co-workers besides every bit those not associated
with the business just who know you personally for the brainstorming sessions. Your business organization associates will be polite, but you need your friends to tell you lot the truth! "On Time Deliveries" is merely a good company proper name if you're actually punctual.

A STRONG BUSINESS Name Volition Stand OUT, Exist MEMORABLE, AND IS EASILY SHARED

Now that you've got your brainstorming hat on, a few friends and colleagues to assistance, and a financial services company to name, it'south time to get to work.

Follow these four master steps to naming a financial services company.

Step #one: Brainstorm

Start with any big ideas come to mind. Recollect quickly and write everything downward. Using a whiteboard or wall makes it like shooting fish in a barrel to visualize and move things around. Pro tip: Post-it notes are corking to use during this process.

Every give-and-take will assist you get to a great result, even if you feel the word isn't right or silly at the fourth dimension. At that place are name generators online simply without your personal input, the results most likely won't reflect your personality.

Related: Shift into Marketing Gear: Tips for Committing to Your Marketing Strategy

Step #ii: Drill Downward

What do the words say about you? What jumps out that points back to your passions and motivations? Catchy names work if y'all're Google or Amazon, but if you lot're not in that arena pick a proper noun that says something meaningful. As you narrow downward ideas, your brand value suggestion should start to emerge and mirror the concepts y'all're choosing.

Be honest with yourself. By answering these questions,
y'all start to develop the office of your business organization proper noun that
reflects who you are:

• What motivates you to do what you practise?
• What personal values or client values drive your brand?
• Why should people trust you?
• Is there a personal story you want to tie your name to?

Stay focused and on target. These questions volition turn
into the role of your name that says what you do:

• What does your company do?
• Why are these services a benefit to your customer?
• What will brand the customer comfortable?
• What will make the customer trusting?
• What will make the client satisfied?
• Who is your ideal customer?

Step #iii: Review

Wait for patterns. Await for potent words. Group like words and concepts together. Using Thesaurus.com to discover synonyms and antonyms can assistance with generating a list of words to consider and continue you from including a negative discussion. Pro tip: This step is a bang-up fourth dimension to sort through those post-information technology notes.

Besides, look for ethnic or geographic offenses—remember the Chevy Nova which in Spanish ways "no become"? Any words that miss the marking should exist put in a separate pile just don't toss them. You may want to refer to that list to make certain one didn't somehow end up dorsum on the board.

Sort your listing and eliminate the unnecessary. If the word feels wrong today, it'due south going to feel worse afterward then toss it now. Trusting your gut feelings at this point will keep you on track. Consider these tips:

• Keep the words that reflect your visitor's strengths
• Put in the discard pile whatever words and images you desire to avoid
• Any word that is too hard to pronounce is best discarded

Be creative. There are no rules regarding your business name, then go ahead and be unique. Consider a combination of words that outset as split words but when combined correctly make a memorable and strong message. Bad Daddy Burgers would take been much worse had they chosen Daddy's Bad Burgers.

Then, take your list of words and images and move them around. Play with ideas and messages until you find the names that accurately reflect your passion and intent.

Related: The Fiscal Professional person's Inbound Marketing Funnel [Infographic]

Step #4: Become Feedback

Information technology's possible to go too attached to the wrong name and miss the obvious (besides funny, too negative), and so take your top three choices and nowadays them to an unbiased grouping.

If you demand a wider group to help you in this step, consider an online crowdsourcing company. Information technology costs you some coin, but they can provide some outside input and help yous land on target. Listen to all feedback and adjust your choices before making any final decisions.

Consider: Is your name in the Care or the DON'T category?

Positive feedback will mean your name is:

Contextual – makes sense for your brand
Appealing – pleasant to say or hear
Remarkable – memorable and sharable
Evocative – clever and emotional

Negative feedback ways the name is:

Difficult – tin can't spell or pronounce
Obscure – people don't "go it"
Neutral – prophylactic and mundane
Taken – already in the marketplace

Final Tips for Naming Your Financial Services Company

one. Consider avoiding using your proper noun or location.

You may desire to see your name in lights but staying too close to home can limit your potential business growth. "Smith Shoe Shining of Mayberry" doesn't leave much room for hats, handbags, or a running club when yous're ready to aggrandize.

2. Avoid names that are difficult to spell or pronounce.

Write out the name and say it out loud. Even consider what information technology might sound
or expect like if shortened. Do you really retrieve a collaborative site that shares what teachers are talking about wanted to promote stalkers with teacherstalk.com?

iii. Carry a thorough name search.

Do all that piece of work and someone already owns it? If that's the example, consider an adjunct that even so conveys your bulletin. Sometimes a financial services visitor proper noun sounds great until you lot realize it feels right because y'all already heard it. Also, if your proper name is too shut to a similar business,
the Secretary of State may stop y'all from registering information technology.

4. Bank check for domain availability.

Heading to GoDaddy is a good next footstep to determine availability and
cost. They tin can offer suggestions if your name isn't bachelor and tin even comprise your site'due south email address and websites if you need it.

Keep in mind your domain extension can influence your search rankings and will assistance build brand recognition. Businesses typically use the ".com" extension, leaving the ".org" for the nonprofits and ".internet" for networks.

5. Include your business construction.

Being a sole proprietor, an LLC, or an Southward corp will brand a difference when y'all select your final name and if you programme to add together "Inc." to the end. Legalzoom can help explain and get yous started if you lot need assistance.

how to name a financial services business

Final Thought

The right bulletin and tone volition attract the right clients—decide if you lot desire to blend in or stand out. Take the time, make the effort, and you'll detect a business organization name that'due south truthful to you.